Moderating and mediating effect of perceived experience on merchant's behavioral intention to use mobile payments services

The current study aims to determine the factors influencing behavioral intention of merchants use mobile payment services (MPS). surveys 215 Indian from a personally administered online survey process. includes six factors, namely: perceived ease use, usefulness, experience, cost, trust, and word mouth learning measure merchant’s with service. also tested mediating moderating effect experience in relation between word-of-mouth intention. Perceived usefulness MPS influences followed by use. result concludes that is most variable, influence intentions both directly indirectly (significant effect). offers few implications banks, finance companies, companies understand driving merchants’ MPS.